Rabu, 07 Mei 2014

!! Ebook Understanding Public Opinion, by Barbara Norrander, Clyde Wilcox

Ebook Understanding Public Opinion, by Barbara Norrander, Clyde Wilcox

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Understanding Public Opinion, by Barbara Norrander, Clyde Wilcox

Understanding Public Opinion, by Barbara Norrander, Clyde Wilcox



Understanding Public Opinion, by Barbara Norrander, Clyde Wilcox

Ebook Understanding Public Opinion, by Barbara Norrander, Clyde Wilcox

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Understanding Public Opinion, by Barbara Norrander, Clyde Wilcox

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In this highly anticipated revision, editors Barbara Norrander and Clyde Wilcox expose students to the substance and process of public opinion research in an accessible way. Capturing the diversity of this research with 12 essays—10 new to this edition and 2 fully updated—well-respected contributors highlight the many approaches social scientists use to explore public opinion while citing actual research and teasing out the political implications of their findings.

Understanding Public Opinion expands on important ideas that basic textbooks cover only briefly, such as public views of those on trial for terrorist acts, public attitudes in the aftermath of Hurricane Katrina, and the rise and fall of public support for George W. Bush. Part introductions provide important thematic context, and a statistics primer in the appendix offers students a handy reference. More relevant and thought-provoking than ever, Understanding Public Opinion is the ideal supplement for any public opinion course.

  • Sales Rank: #933191 in eBooks
  • Published on: 2009-03-18
  • Released on: 2013-03-25
  • Format: Kindle eBook

About the Author

Barbara Norrander (Ph.D., The Ohio State University) is associate professor of political science at the University of Arizona. She is the author of Super Tuesday: Regional Politics and Presidential Primaries, as well as contributing author to several edited volumes. Currently an editorial board member of the American Journal of Political Science, Norrander has also written numerous journal articles on public opinion, political behavior, and other subjects.


Clyde Wilcox is a professor of government at Georgetown University. He is the author or coauthor of several books, including Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns (1995), Onward Christian Soldiers: The Christian Right in American Politics (1996), and Interest Groups in American Campaigns: The New Face of Electioneering (1999). His edited books include Women in Elected Office: Past, Present, and Future (1998), The Politics of Gay Rights (2000), and Understanding Public Opinion, 2nd ed. (2002).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good information but dry read
By Jill Buria
Lots of great submissions and great examples but many were dry and tough to get through. I would recommend it to any PR professional.

0 of 1 people found the following review helpful.
Good Book
By Cognito1
This book was used yet maintained impeccably clean. I'm a student paying loads for college, I'm glad there are alternatives to paying 90+ dollars at my school bookstore for the same book that I can find really cheap online.

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